Beauty Influencer Events Are Making a Comeback. A post shared by Lala | Wavy Curly Hair Care (@ohlala.keriting). Hair salon teams can implement salon Christmas party ideas as well as other holidays like Easter, Halloween, or Thanksgiving. September 21-23 InterCHARM Korea - Seoul, South Korea. Monet McMichael is a 22-year-old mega influencer who posts a combination of #GRWM content, product recommendations, and skincare tips. You can also find Meis latest graphic looks on YouTube. The Complete Guide for Digitizing Your Product and Collection Launches. Pop-Up Shop. For their February 2018 launch they invited 250 guests, including press and key influencers, to a space-themed event at the Cochrane Theatre in London. See all clients & partners. The beauty industry is mammoth with revenue in the US alone estimated at over $49 billion. When shes not posting wedding content, shes sharing #GRWM posts and tutorials. The full face of makeup videos are exceptional ways for brands to really showcase their entire line of products. In a new YouTube video, the two women said they were "treated like absolute garbage" at the convention, to which Schultzzie said she had been invited. You can also find Judys latest content on Instagram. Since most of her content is in Romanian, she'd make a good fit for brands looking for beauty influencers to help reach this niche . Although virtual, the summit will be free to attend. She quickly surged to 17 million followers on TikTok and currently dabbles in real estate and bitcoin. She typically lip syncs to dialogue while creating her pop culture content, further bringing the character to life. We are holding our annual event Best [company name] Beauty Conference on the 20th of December and would like to invite you to share this day with us. Check out more of Sams makeup content on Instagram. Each year, Traackr's State of the Influencer Beauty Report shares data and insights from its influencer marketing platform that highlights the most impactful strategies and trends used by top brands and influencers. Becky Adams (@beckyaddams) This popular beauty influencer certainly doesn't disappoint when it comes to being unique. Holly Willoughby - 8.4m. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. Current social media trends among beauty gurusIs. REEM KHABAZZEH @reemabousamra (2.2M) Syria-born Reem Khabazzeh, better known as Reem Abou Samra, is a prominent Dubai influencer, and entrepreneur, whose passion for beauty and wellness drove her to launch a chain of popular beauty salons in Dubai. Eyeshadow and nail artist Shannon Harris is among the most versatile beauty influencers. After nearly 550,000 nominations from more than 115,000 people . It is estimated that brands will be spending upwards of $15 billion on the influencer marketing . Partner with an influencer to create or repurpose longer video content for the platform. The cosmetics company is said to have spent $500,000 on a recent event a fraction of the $10 million it reportedly spent on influencer activations pre-COVID-19 . Her make-up videos on YouTube, where she first began posting tutorials, are among the most watched. What beauty influencer has the most subscribers? Were not changing our philosophy, Bobbi Browns President Sandra Main, . , here are the leading events that should help you in 2023 to learn more about the latest trends in influencer marketing and how the industry is changing to meet the demands of marketers and brands. So the significance of events as a way to connect with influencers and tap into their followers shouldnt be understated. Though, if the Omicron variant has taught us anything so far its that things can literally change overnight. In our 2018 Influencer Marketing Report, influencer collaboration for events was the second-most popular scenario for engaging with influencers (28.1% of professionals surveyed said they choose to work with influencers mainly for events, second only to product launches with 41.6%). . New Yorkers!!! Own a Travel Biz in Queens, NY to your collection. While the focus of the event might be the youth, the event is not new with the 2023 conference marking its 11th year. Last year Kattan ranked number 37 on Forbes 's list of America's Richest Self-Made Women with her brand reportedly bringing in at least $200 million (roughly 155 million) in annual revenue . Mei Pang is a mega creator in Toronto, and she is known for her vibrant makeup looks and fun tutorials using unconventional materials. You can also check out Chandnis content on YouTube. Even if you have successfully tried influencer marketing in the past, it makes sense to upskill and learn whats happening in the world of influencer marketing right now. Over the course of two days, AdWorld will stream more than 10 digital advertising tracks that include speeches, live Q&A sessions, and panels. Indie Pod Con is aimed at indie podcasters who want to grow their audience. September 28-October 1 Natural Product Expo East - Philadelphia, PA. Spatech Europe - Location and Date TBD. 17% of businesses say they spend more than half of their marketing budget on influencer marketing.. After working with over 800 influencers in the last five years, we've seen first-hand just how powerful this modern marketing strategy can be.. We're not alone, either. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. Lets take a look. For one thing, by hosting a three-day event in New York City and inviting beauty and lifestyle influencers to attend. Further expanding the social reach of the campaign. What are the entertainment trends among Gen Z for 2023 and beyond? NikkieTutorials is the biggest beauty influencer as of September, 2022, with 14 million subscribers on YouTube, 16.6 million followers on Instagram, and 6.3 million followers on TikTok. This was my first event where the br. With fashion weeks happening across the globe, brands work hard to perfect their, We hope you enjoyed our first #StateofInfluence feature from our 2019 State of Influencer Marketing Report, with influencer marketing expert, Jennifer Powell! Erin was a News Anchor/Reporter before getting in to the Beauty and Fashion game. Below you can revise 9 great ad campaigns of top beauty brands. Youll also notice that there are a number of podcast events included. In the past, hes partnered with brands like hanni, INNBEAUTY PROJECT, and Miss A. Aisha Nur is a macro creator and Korean skincare enthusiast. You can also discover Ryans latest looks on Instagram. From beauty brand Tarte's influencer trip to Beyonc's extravagant private concert, it's safe to say everyone came across social media content based in Dubai recently. In the past, shes worked with brands including Sephora, Hourglass Cosmetics, and Hydrafacial. It gives attendees the chance to enjoy an intimate gathering with leaders and professionals in marketing during which they can gain insight into emerging strategies, best practices, and innovative technologies. In the posts, he talks about life, fashion and beauty. Consider sharing live video from a beauty-related event, hosting a beauty demo, or even promoting a contest in order to get your followers engaged and excited. If youre wondering about what 2023 has in store regarding lifestyle, tech, and content, this event will ensure that youll understand the latest trends so that you can speak to Generation Z in an authentic brand voice. In an interview with Buzzfeed, Mei said, So its been an absolute pleasure to put myself out there and to show people that, you know, you can look like this whilst, like, living in suburban Canada. Collabs. The world of influencer marketing is very different now from what it was a couple of years ago. Check out Monets latest posts on YouTube and Instagram. IGTV is Instagram's long-form video feature that creators use to create serial content. In an interview with Paper Magazine, Kevin said, My favorite part about beauty on TikTok is that weve finally gone back to teaching and educating like the good old days. In our, , influencer collaboration for events was the second-most popular scenario for engaging with influencers (. TikTok has become an especially interesting space for the world of beauty influencing, seeing the usual long-winded makeup transformations or skin-care routines whittled down to 15-60 seconds . A number of these events will be held exclusively online, while others will be in-person events. 17th February 2023. in. Emerging Hair Colorist of the Year: Liz Cordis, @liz.colors. VERTICALS. Skim through the important takeaways we've listed for you and consider which one of those would be a proper fit for your company culture and products. NikkieTutorials is the biggest beauty influencer, with 14 million subscribers on YouTube, 16.6 million followers on Instagram, and 6.3 million followers on TikTok. The Top 700 Performers. The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector. In the past, shes partnered with brands like Moira Cosmetics and r.e.m. Experts suggest reading scientific literature, modern beauty trends offered by bloggers and beauticians, attending beauty events and seminars, watch video tutorials and courses in this field. Emmy Combs is a professional makeup artist, hair stylist, and mega influencer. Its anticipated that over 400 food bloggers, influencers, and brands will attend, making it an amazing opportunity to network with not only other food influencers, but also brands that are looking to collaborate with content creators. Each track has been curated in such a manner to offer attendees balanced discussions that tackle every aspect of podcasting. Basically, Podcast Movement Evolutions is three single-track events that all take place at the same time. Influencer Events in the Beauty Industry 1. In addition to influencer marketing, topics that will be explored in . Tarte unifies these travel campaigns under the hashtag #trippinwithtarte. This two-day conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. While some take a luxury approach and do full faces of Dior, others get a little wacky and use childrens makeup. During the trip, the influencers were able to get up close and personal with lotus flowers in their natural habitat, giving them a new understanding and appreciation of the key ingredient of the product range. A post shared by (@katttsalcedo). A Beauty-Driven Approach To Influencer Marketing. But, even before then, her videos, which include her famous GRWM clips, makeup tutorials, story times, and other lifestyle . is heading to the Mile High City of Denver in August 2023. Past trips have taken influencers to exotic destinations like Bora Bora, Turks and Caicos, and Kauai. A post shared by Hi (Chand) here! The last track is aimed at podcast or radio industry professionals and audio ad buyers and sellers. And, the line-up thats been shared for 2022 so far wont disappoint either. Its one of the most popular ways for businesses to distribute content on social media to a far wider audience than their own. She often showcases her bridal looks and introduces her clients in her videos, adding a nice personal touch. Who is the highest-paid beauty influencer? A post shared by Geenas Makeup (@makeupbygeenahunt). Pop-up shops are a fun way to attract trendy influencers and loyal fans. By posting reviews of different clothing brands, she has made her blog look glossy! Global influencer marketing is expected to be an $8.5 billion market this year, according to a recent report from Cheq, a cybersecurity company focused on the digital media space. Thats why ethical and clean makeup is becoming a priority. its you its You its all for you , Monkeys Spinning Monkeys Kevin MacLeod & Kevin The Monkey. She often showcases her skin routine, her picks when it comes to products, and recommendations when it comes to specific skin concerns. Fresh are another beauty brand to sponsor influencers on promotional trips to exciting locations. Dublin city centre was the location for the latest Penneys event, a collaboration with beauty influencer, Simone Gannon. Of course, two very important factors to success are, vent to generate reports and gain insights on the effectiveness of their strategy. Live events will emerge more intentional and thoughtful, blending pandemic learnings and digital acceleration to create integrated hybrid experiences that are hyper-connected and leverage smart storytelling. Register early to grab the Super Duper Early Bird Sale passes, starting at $199 for a standard pass. If youre interested in selling products, becoming an Amazon influencer can be a good 2023 is shaping up to be a big year for advanced RFP software solutions. A post shared by C R Y S T A L N I C O L E (@curliecrys). Indie Pod Con is aimed at indie podcasters who want to grow their audience. Blume, a company setting out to create a new standard for skin, body, and period care, partners with influencers to showcase the benefits of their skin products. 93% of brands have now used influencer marketing in one form or another.. Supplement and health brands can partner with influencers to showcase how their products can promote healthy skin. One blogger. Her focus lies in artistically photographing her makeup rather than tutorials, and shes always certain to showcase a product in a stunning way. If youre searching for ways to improve your marketing strategy aimed at Gen Z specifically, this is a great event to attend. The second track is aimed at experienced and/or full-time podcasters. These are just 5 examples of influencer events that prove how powerful the right voices can be at the right time. Luckily, there are platforms that can not only help manage and organize these types of events, but also tools that can help you track the media and social footprint. Marcan is exceptionally skilled at comparing whole glam looks with a natural glow. Do influencers get paid for collaborations? All. One such strategy is beauty influencer marketing. For their February 2018 launch they invited 250 guests, including press and key influencers, to a space-themed event at the Cochrane Theatre in London. Is running a beauty influencer program right for your brand? It focuses specifically on how brands can reach. The MWC23 will revolve around five themes, which will be announced at a, Cher Wang, co-founder and chairperson of HTC Corporation, Caroline Casey, founder and creator of The Valuable 500, A discussion about what the new consumer looks like, A look at the benefits of 5G in manufacturing, The Tastemaker Conference offers more than 20 classes, workshops, panels, and keynotes that concentrate on topics like SEO and tech, revenue and business growth, and content creation. Ryan Palgrave is a micro creator who frequently posts #GRWM videos where he showcases what kind of makeup he wears to different activities, like paddleboarding or going to the carnival. The tracks included the following topics: While the agenda for the 2023 conference is still underway, we can expect it to be filled with strategic advice, marketing leadership, and marketing innovation just like the previous symposiums. Events. Over lunch and cocktails, the fashion ad style crowd enjoyed hearing about the new Expert Edit of beauty that Simone is recommending at the high street store for the next few weeks. Measure your performance and benchmark brand initiatives against industry standards. Here are some to get you started: Once you find some creators you like, see who theyre following. The popularity of her videos led to her association with prominent labels, celebrities and brands like Lady Gaga and Maybelline. Each year, conferences are also held in the US and Asia Pacific with each conference attracting about 800 delegates from across the globe. Good for brand awareness, brand voice, explainers, traffic and clicks. Over the years, it has brought together thousands of podcasters and industry experts helping them to grow professionally and better the wider podcast community.