You can feel however you want about it, but we all did it. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. I dont see a reason. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. The Ron Burgundy podcast is back for season two, starting August 8th! We were actually working and trying to make change together genuinely. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. She said, On the podcast, its much looser. A third of all the media we consume is just audio. I think every CEO has but one tool, and its shuffling the org chart to solve problems. I think thats it. The BD team is livid. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Im open to video. This is the org chart question now. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ive listened to you in the past. We started a company with Will Ferrell called Big Money Players. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . I will say one more thing. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. It was a smart move on their part to buy a company like HowStuffWorks.com. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. I dont predict what we might get. The counterexample there is obviously Joe Rogan at Spotify. This one was definitely very real. Are they yours if theyre subscribed on YouTube? In fact, well distribute it on broadcast radio, and so we did. We also have a digital marketing team, I forgot that in the org chart. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. You dont? To put it simply, we have a platform. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. I think marketers in this moment are actually not turning down in advertising as much as youd expect. We will avoid, at almost every turn, simplicity. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Thats my only fear with video. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. We do talk to them. Are you feeling the pinch of the ad downturn? You talk about that long tail content, this has borne out some of the most amazing stuff weve made. See omnystudio.com/listener for privacy information. Our partners at Work x Work. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Podcasting is a mass-reach medium. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Yeah. But Ill talk you through why. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Oddly, no. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. I dont think this is wishful thinking. It has been fun, if nothing else. It has brought in underrepresented creators like nothing else weve done. I can go on as long as I want.. They do it like an hour a day. I was like, I dont need you to talk more. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. I can test exclusive or windowed content there. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. What is your framework for making decisions? I think most podcasters are bad at marketing. I just need answers.. Promote. Or, the negative reason, theyre covering up bad work. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Thats interesting. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Its what we do. Live it up. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Do you offer rev shares to your creators? A podcast from The Verge about big ideas and other problems. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Hes going to leave now. A bonus episode that somehow escaped the vault. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. No credit card needed. The toothbrushes were great. Youve been more or less anti-subscription. We used Jun Group. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Barlow is a writer and producer on the show as well as. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? You just saw it happen. Anderson .Paak agrees to do the podcast. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Im going to get in trouble too, just like you are. See omnystudio.com/listener for privacy information. It sounds like you have things figured out, that you have confidence in your business. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! All Rights Reserved, By submitting your email, you agree to our. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. People are stupid enough to complain about the ads. Is that present for you? Really, really terrible. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Big Money Players and iHeartPodcasts. Eighty million Americans a week listen to podcasts. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Well do standard, straight-up, quick-turn, host-read ads. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Fast, cheap, and good. Josh and Chuck have you covered. Eighty million a week is the more interesting stat to me. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Some of this is obvious. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Because if youre launching new stuff, youve built the archive, you built the library. We had a good relationship with Roger Goodell and the league. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. The medium. Youre saying we have to innovate and push back in it, but its still just promo codes. And the other is really edgy, innovative audio drama. Like I told you, we all have the same problems. Are we mature enough as an industry for every medium-sized network or larger to have one? The other is the digital audio group. Abs are sure to get a workout from the contagious humor. There is nothing broken in the podcast distribution and monetization model today. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Just simplicity. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Its not like, I spent 95 percent of our time on Will Ferrell. Its not mutually exclusive, first of all. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. No. Carolina Barlow: Co-Host, Writer, and Producer. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. There is a product lead; Uta Knablein is our chief product officer. Yes, its about my competitors, I get it. Inside iHeartMedia, its an audio company. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. I dont have this concern in podcasting. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Thumbs up or thumbs down, library. This thread is archived He has a certain energy and vision about him, where hes able to run large companies as if they were startups. These are marketers who are usually really good at this stuff like really good. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Aren't. Real. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. i believe, an audio podcast mixed with a live audience, is a not a good mix. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. How do you make sure they sustain? They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. We make TikToks too, by the way. I have not mastered this, by the way. Hollywood is a difficult, complicated industry, its nothing new to say that. Thats a really cool medium if only it were video. Podcasting is not video. How did the NFT thing go? I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Add to My Podcasts. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. This is what they do really well. A little bit. Its worked for them for 10, 15 years. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We also co-own a company with Will Ferrell. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. This is obvious at this point. Theyre mine. It has been a player in the audio space across multiple kinds of distribution for a long time. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. I dont have it candidly on a P&L anywhere. How have you arranged iHeart Digital? Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Sometimes these restructures are a little bit fake. Just before we started, I was looking at your website. Is that something you think about as targeting? I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. That is some real Silicon Valley stuff. Go make good decisions and follow Decoder on TikTok. Radio and podcasting have very different constraints. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. One San Diego legend joins another for the definitive interview with the San Diego Chicken. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Its been cool. Be as simple as you can in your answers, in your approaches, in your strategies. You got it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you on the side of having a wide distribution and using that to convert against whatever your other business is? The creator and the ad-serving publisher, in our case, are in total control. Weve talked with Ashley a lot about this. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Ill go from the more obvious down to the less obvious. Stuff You Should Know is usually up in the 40s. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. See omnystudio.com/listener for privacy information. I know that sounds crazy. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators.